Two ways in. Both start with the same question.

The Alignment Audit

Six to eight weeks. Fixed fee.

Where your revenue comes from, who you are spending it on, and the distance between the two. Qualitative and quantitative, built on your data and my research design — not a deck of borrowed trend slides.

You end with a repositioning brief and a media reallocation recommendation your CMO can defend to finance. Scoped to land inside a planning cycle, not after it.

Best bought: September through November, against next year's plan.

Fractional CSO / CMO

90-day sprints. Base retainer.

Defined deliverables, a named outcome, and a senior strategist in the room from week one. Senior enough for the board. Hands-on enough to write the deck myself. No team to staff, no scope renegotiated every quarter.

Extends by sprint when the work earns it. Ends cleanly when it doesn't.

The In-Betweener

Most fractional strategy comes in two flavors: a very expensive advisor who won't touch the work, or a very good freelancer who can't hold the room. I am the other thing. I have run the department and I have made the deck. Usually in the same week.

Where I'm Strongest

Retail · Healthcare · Financial services · Travel · CPG · QSR

Categories with complicated consumer relationships, long purchase cycles, and a lot of legacy in the brand. If your product is simple and your customer is twenty-four, hire someone else.