For Brands

VPs of Brand being crushed by an avalanche of distrust turn to Rene to find the compelling. Rejecting polished scripts and hollow slogans, Rene helps brands wield real stories—wounds, scars, triumphs—as unbreakable armor.

In honesty, we find strength; in authenticity, we spark transformation.

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Why Authentic Brands Thrive

  • 1 Trust Drives Purchases 81% of consumers say they need to trust a brand before buying from it. 86% believe that authenticity is essential when choosing brands to support.
  • 2 Authenticity Wins Loyalty 77% of consumers prefer to spend money with authentic brands over those that aren’t. 70% say they will only shop with brands they perceive as authentic.
  • 3 Financial Rewards for Being Real 91% of customers are willing to reward a brand with a purchase, endorsement, or investment for its authenticity. 64% of shoppers say they spend more with authentic brands, and they’ll stick with them even if prices go up.
  • 4 Shared Values & Emotional Connection 64% of consumers stay loyal when a brand shares their values. Brands that foster emotional bonds can command a 20–200% price premium over competitors.
  • 5 Stronger Reach & Consistency Consistency in branding can boost revenue by ~ 33%. Engaged consumers buy 90% more often and spend 60% more per transaction.

Raising
the Bar

Research experience says that the three pillars of an authentic brand are: Credibility, Sincerity & Transparency, Emotional Connection & Uniqueness, with proprietary and tested research, DAME can identify where your brand lives currently on these pillars, highlighting where the brand needs to improve or shift.

Authenticity
Action

With a combination of your agencies and internal teams we gather for a work session that leads to Brand Authenticity Canvas, the blueprint for marketing, product, innovation, and more.

Authenticity Council and Feedback Loop

Classic tracking has finite benefits, but we’d be happy to work with your agency or research partners to help them incorporate actions that will ensure the brand stays true to its authentic self.

Core Service Highlights

Brand Authenticity JOURNEY

  • Brand Authenticity Audit:
    Key-employee, management, leadership interviews, brand audits, consumer understanding.
  • Authentic Brand Strategy
    Find your real voice—and make it louder.
  • Messaging Development
    Craft language and tone that align with your authenticity and connect with your audience.

Additional Offerings

  • Authentic product design consulting
  • Authentic organizational brand consulting
  • Live & virtual workshops
  • Custom consulting packages
  • Organizational brand consulting
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Get Started Today

Take the first step by booking a consultation or a coaching session today.

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Book Me For Speaking

Rene Huey-Lipton is a powerhouse on stage: funny, sharp, and unafraid to tell the truth with both wit and weight. She doesn’t just give a talk; she gives an experience. Whether she’s in front of a room of executives, a ballroom of entrepreneurs, or a conference packed with change-makers, Rene owns the space with her mix of cultural insight, hard-earned strategy, and fearless storytelling.
An award-winning strategist with a career spanning presidential campaigns, global brands, and disruptive startups, Rene’s talks are equal parts inspiration and provocation. She’s known for making audiences laugh, lean in, and leave rethinking the rules they thought were unshakable.
Perfect for conferences, company events, and leadership summits, Rene helps audiences see authenticity not just as a personal quality, but as a radical act of freedom and a practical strategy for lasting success. She’s the speaker you bring when you want both heart and heat — someone who entertains, educates, and electrifies all at once.

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