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Authentic Brands
Authenticity and Brand
Brand Perception
Trust and Engagement
Revenue Growth
Premium Pricing
Authenticity and People
Gallup research (2017) has consistently shown that employees who perceive their leaders as authentic are 24% more engaged, which correlates to increasted productivity and overall company peformance
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Authentic leadership has also been linked to reduced turnover rates. Studies published in the Journal of Applied Psychology (2018) showed that employees working under authentic leadership are up to 50% less likely to leave their organizations.
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Authentic leaders tend to foster a culture of openness and trust. A 2018 CLCouncil study indicates that authentic leaders can see peformance improvements of 15-20% as they create an environment where employees feel safe to express ideas and take risks
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On an individual level, professionals who are true to themselves and practice authentic communication report higher job satisfaction and are more likely to advance in their careers. A study by Career Growth in 2020 show that authenticity in self-presentation is associated with increased peer support and career progression.
Authenticity and People
Engagement Impact
Job Satisfaction & Retention
Leadership Peformance
Career Advancement
Patagonia has built its brand around environmental responsibility and ethical practices
Increased customer loyal and sales--a devoted customer base that values long-term quality
Consistent revenue growth, with annual sales reaching over $1 billion in recent years
Long known for its commitment to social justice, environmental stewardship and fair trade practices
The brands authentic activism has resulted in high customer loyalty and retention rates and strong sales over decades
High profile acquisition by Unilever for $326 million, reflecting the strength of the brand beyond product
